Free GA4 e-Commerce Revenue Analysis Looker Studio Template

Built Around the Metrics That Actually Move Revenue

→ Revenue (Your North Star Metric): The outcome everything should point toward.

→ AOV and ARPU (Revenue Efficiency Metrics): Increase these and you grow revenue without extra traffic.

→ Transactions, Conversion Rate & Sessions (Diagnostic Metrics): Pinpoint the root cause of any performance change.

Know Why Revenue Goes Up or Down

If revenue drops, this dashboard instantly tells you whether the problem is:

• Traffic (Sessions)
• Conversion Rate
• Order Size (AOV)
• Retention (ARPU)

No more guessing.

Example: Real Decisions in 30 Seconds

Revenue is down this week:

• Sessions: ▼ 12%
• Conversion Rate: ▲ 3%
• AOV: ▼ 9%

Meaning:

• Traffic decreased, but quality improved
• Buyers are spending less

Action plan:

✅ Push campaigns with higher conversion efficiency

✅ Add bundles, upsells, or product incentives

Clarity → Action → Growth.

Why Most GA4 Dashboards Fail

❌ Too many metrics

❌ Confusing layouts

❌ No prioritization

They become reporting graveyards.

This template is:

✅ Clean

✅ Simple

✅ Action-oriented

Only the metrics that are tied directly to revenue.

Track Performance Over Time

See trends by:

• Day
• Week
• Month
• Last 13 months

Perfect for spotting seasonality, campaign impact, and retention shifts.

Compare Marketing Channels at a Glance

Quickly see:

• Revenue contribution
• Conversion efficiency
• Traffic quality

Know exactly where to invest, and where to cut budget.

Segment With Precision

Break down every KPI by:

• Channel group
• Source/Medium
• Landing page
• Device
• New vs Returning users

Find hidden profit pockets instantly.

Who This Is For

This template is perfect for:

• Shopify and WooCommerce owners
• Performance marketers
• Growth/analytics teams
• Agencies managing e-commerce clients

What’s Included

You’ll receive:

→ Looker Studio dashboard link (copy as your own)

→ Setup instructions

Delivered right to your inbox.

Why It Matters

Instead of guessing, you instantly see:

• ✅ What happened
• ✅ Why it happened
• ✅ What to do next

This is how data becomes decisions and decisions become revenue.

Limited Early Access

This template may not remain free in the future.

Get it now while it’s available.

Trusted by E-Commerce Professionals

Used by store owners and marketers who want a simpler, smarter way to diagnose performance without drowning in GA4.

FAQ

Do I need to connect my GA4 property?

Yes, and setup instructions are included.

Is this actually free?

Yes. No hidden fees. No credit card. And you can make a copy.

Can I use this for clients?

Absolutely.