Free GA4 e-Commerce CRO Looker Studio Template

This Dashboard Tracks the Metrics That Actually Matter

1. Revenue (Your North Star KPI): The outcome you’re trying to grow.

2. Items Viewed → Add-to-Carts → Checkouts: Shows how users progress, and where they fall off.

3. Transactions and Total Users: Pinpoint whether the issue is traffic quality, product engagement, or checkout friction.

Real Decision-Making Example

If revenue drops, your current dashboard likely can’t tell you why.

With this template, you can see immediately:

• Total Users ▼ 7% → Traffic concern. Check channels, campaigns, and landing pages.
• Items Viewed ▲ 4% → Product engagement is healthy
• Add-to-Cart ▼ 11% → Product pages aren’t convincing. Investigate pricing, trust signals, images, and descriptions.
• Checkouts ▲ 2% → Checkout is not the bottleneck. If this drops, evaluate UX, forms, fees, and shipping.

In 30 seconds, you now know:

→ What broke

→ Where to fix

→ What to test

No guesswork.

Just clarity → action → growth.

Why This Template Exists

Most e-commerce teams open GA4 hoping for an answer, and leave overwhelmed.

Dashboards with too many metrics communicate nothing.

This template gives you a clear, focused view of the funnel stages tied directly to revenue, without digging through GA4’s interface.

Track Performance Over Time

View trends by day, week, month, and the last 13 months to spot seasonality among other things.

Understand Marketing Channels at a Glance

Quickly compare:

• Revenue contribution
• Traffic quality
• Conversion efficiency

See which channels drive buyers vs. browsers.

Segment Performance with Precision

Break down funnel performance by:

• Default channel group
• Source / Medium
• Landing page
• Device category
• New vs Returning users

Find hidden bottlenecks and profit pockets instantly.

Why It Matters

Instead of guessing, you’ll know:

• Where users drop off
• Why transactions slowed
• What to fix next
• Which channels actually drive revenue

This is how data becomes action, and action becomes profit.

What You’ll Get

• A ready-to-use Looker Studio funnel dashboard
• Shareable link you can duplicate instantly

No configuration headaches.