Question 1

What is the difference between Looker Studio and GA4?

Accepted Answer

GA4 is a data collection tool that tracks user behavior on your website or app, while Looker Studio is a visualization tool that turns GA4 data (and other sources) into interactive dashboards and reports.

Question 2

Are Google Analytics 4 and Looker Studio the same?

Accepted Answer

No. Google Analytics 4 collects and analyzes raw data, while Looker Studio helps you present and share that data in an easy-to-understand format. They serve different purposes but complement each other.

Question 3

Do I need Looker Studio if I already use GA4?

Accepted Answer

Yes, if you want clear dashboards. GA4 shows you the numbers, but Looker Studio makes them visual, actionable, and shareable - especially useful for marketers, e-commerce stores, and agencies.

Question 4

Can Looker Studio connect to data sources other than GA4?

Accepted Answer

Yes. Looker Studio can blend GA4 data with other data sources like Google Ads, Google Search Console, Facebook Ads, Shopify, HubSpot, or Salesforce, giving you a complete view of your business performance.

Google Analytics 4

Looker Studio vs GA4: What’s the Difference?

How to Connect GA4 to Looker Studio