Google Analytics 4 + Search Console Looker Studio Template

Questions You Can Answer with the Google Analytics 4 + Search Console Looker Studio Template?

Website Analytics (GA4)

• Which traffic sources bring visitors who actually stay and explore?
• How do new visitors find you, and which channels bring the best quality traffic?
• Which pages turn visitors into customers, and where do you lose them?
• How does visitor behavior change across phones, tablets, and computers?
• Which marketing campaigns attract people who engage with your content?

Organic Search Performance (Google Search Console)

• Is your search traffic growing or declining?
• Which search terms show up in Google but don’t get clicks?
• What questions is your audience asking that you haven’t answered yet?
• Which pages appear in search results but have low click rates?
• Are your rankings dropping on pages that used to bring lots of traffic?
• Do your important keywords sit on page 2, or are you fighting for the top spots?
• How much traffic comes from people who know your brand versus new discoveries?
• Are competitors beating you for important search terms?

What’s Included in the GA4 + Search Console Looker Studio Template

A 14-page dashboard (7 GA4 pages, 7 Search Console pages) that shows you the full journey from search to action.

Flexible and customizable:

• Compare any time periods to spot changes
• Filter by landing page, search term, device, or location
• Switch between big-picture trends and detailed data
• Get reports delivered to your inbox automatically

Website Analytics Section (GA4)

1. Overview

See your website’s key metrics at a glance. Track how performance changes over time and quickly spot what needs attention.

2. User Acquisition

Learn how people discover your site for the first time. See which channels and campaigns bring new visitors, and whether those visitors are valuable or just passing through.

3. Traffic Acquisition

Check every source bringing people to your site. Compare which channels work best and which consistently deliver your most engaged visitors.

4. Content Performance

Find out what connects with your audience. See which pages get the most attention, how deeply people engage, and where your content shines or needs work.

5. Landing Page Performance

Measure how well your landing pages turn visitors into customers. Track engagement and conversions to improve first impressions.

6. Event Analysis

Track every important action visitors take; button clicks, form submissions, video plays, downloads, and more. Understand what people actually do on your site.

7. eCommerce

Dive into your online store numbers. See revenue, transactions, popular products, buying patterns, and which items make the most money.

Organic Search Section (Google Search Console)

1. Overview

Get a complete view of your search presence. Track clicks, impressions, click rates, and rankings while comparing time periods to spot real trends.

2. Query Analysis

See exactly what people search before visiting your site. Find keywords where good rankings don’t bring clicks, discover high-volume searches where you’re missing out, and spot questions your content doesn’t answer.

3. Landing Page Analysis

Check how your pages perform in search results. Find pages that show up often but get few clicks, discover hidden opportunities, and focus your efforts where they’ll have the biggest impact.

4. Content Decay Detection

Catch falling performance before it hurts your traffic. See which pages and keywords are losing impressions, clicks, or rankings, then fix them before competitors take your place.

5. Position Tracking

Track your exact ranking for every search term that brings traffic. See how many terms rank in positions 1-3 (where most clicks happen), 4-10 (page one), 11-20 (page two), and beyond. Find keywords close to breaking into the top 10, then track whether your improvements work.

6. Search Intent Classification

Understand if you’re reaching people who want information, looking for your brand, researching options, or ready to buy. Match your content to searches that drive business, find pages attracting the wrong audience, and stop creating content that misses the mark.

7. Brand vs Discovery

Separate searches from people who already know you from those just finding you. Measure real growth and competitive strength, see if your SEO brings new audiences or just serves existing customers, and prove you’re capturing new demand.

Extra Features

• Cross-Device Insights: Compare mobile, desktop, and tablet performance to find device-specific problems and opportunities, then improve experiences for what your audience actually uses
• Regional Performance: See which countries and regions bring your best traffic, find untapped markets, and spot location-specific issues

Why This Matters

• Connect search visibility to actual behavior—see what happens after the click
• Make smart decisions in minutes instead of jumping between platforms
• Learn which SEO wins bring valuable engagement versus empty clicks
• Find opportunities where search demand meets real business value
• Share complete insights that tell the full story
• Build once, use forever. Stop rebuilding reports every week.